On the occasion of World Water Day, Bisleri International Pvt. Ltd. in association with Mumbai’s Dabbawala undertook an initiative to spread the message of ‘Saving Water’. As part of the initiative, Mumbai Dabbawalas executed a flashmob at Churchgate railway station highlighting the importance of water conservation.
Bisleri and Mumbai Dabbawalas also recently shared Bisleri bottles containing eco-friendly dry colours with people to spread awareness on playing dry Holi. These bottles were delivered with the tiffin boxes by the Dabbawalas across Mumbai. Bisleri representatives also gathered at different toll nakas in Mumbai to give away colours promoting waterless Holi.
Parag Bengali, Director, Bisleri International Pvt. Ltd. said, “Water is a precious resource and everyone should understand the importance of it and as a responsible citizen, make a conscious effort to save it in their everyday life. On the occasion of Wold Water Day, we are taking an initiative to spread this social message by associating with Mumbai Dabbawalas.”
For years, Bisleri has been on a mission to ensure that every Indian gets access to pure and safe drinking water. The brand that pioneered the concept of mineral water in India, Bisleri also focuses on sustainable growth. Which is why, through all its endeavours, Bisleri is trying to give more back to Nature and make our environment a better place to live. As part of its Corporate Social Responsibility, known as Our Social Responsibility at Bisleri, it has undertaken several initiatives like Rain water harvesting through Check Dams and Roof Top Harvesting.