Flying in the right direction
Integrating sustainability into business processes in one challenge, communication it with the stake-holders from share-holders to employees is another thing altogether. Many an organisations while doing in great in former,…
SG Choudhary: Subtly weave sustainability messages into every communication
Among the very many companies in India (especially in the Tata Group), Tata Chemicals Limited (TCL) holds a special place. And the reason for it is not hard to fathom,…
Rohit Adya: Social media is emerging as a strong pillar for communication on CSR
Given their expertise and experience, external consultants do add value, but they need to be judiciously engaged. Rohit Adya, Director, External Affairs, Vodafone India starts with a tip of the…
Can you handle the green tag?
Sustainability should be handled just as you handle other operations of your business They say to maintain something is more difficult than starting up, be it business, an image, a…