Volvo Car India launches #BreatheFree Campaign

Volvo Car India executed an awareness activity about the harmful effects of air pollution and encouraged innovative solutions for environment sustainability. This was an integrated program that included Social Media,…

One for the road….

“In a car you’re always in a compartment, and because you’re used to it you don’t realize that through that car window everything you see is just more TV. You’re…

Is the 2 Pc wheel accelerating CSR ahead?

With more and more companies over-hitting the prescribed line of CSR Budgets, and surveys pointing at a striking jump in CSR spends, are we finally getting the CSR mandate out…

Canon lights the first candle with Karanjoti

Through an interesting outreach effort, Canon India is trying to extend its support to people across the country, with adopted villages in Bangalore, Mumbai, Kolkata and Haryana. One among them…

Giving it away like Premji!

— Shashwat DC Much of our generation had grown up listening tales about how the Tatas (especially Jamshetji & JRD) were one of the most respected businessmen, not because they…

With a Tweet & a Like, spreading sustainability alike

— Dwayne Baraka Social Media can help transform your Sustainability programmes and commitment into something that creates engagement and loyalty from customers and employees. Unfortunately it can also kill your…

An alternate approach to CSR strategy

— Ananda Kumar Do businesses have to use CSR as a proxy for philanthropy or use CSR as a means of extending their branding or can they look at using…

Akshaya Patra: Feeding the future of a nation

Out of the 8 MDG goals that had been agreed upon, India has performed exceedingly well on just one, namely, achieve universal primary education. In fact, on this one parameter,…